Lana Del Rey today unveiled a sprawling, cinematic 10-minute video for her new single “Ride.” Directed by Anthony Mandler, it’s an epic vision of what she says “America used to be,” told from the perspective of a character who stumbled across a disconcerting alternate meaning of true freedom.
The video actually premiered Wednesday night at the Aero Theatre in Santa Monica, California, for an audience of dedicated fans and industry types, including producer Rick Rubin, who helmed the song. The screening had the air of a Hollywood event, with the first kids queuing up hours before doors opened and forming a line that eventually stretched around the block in the trendy boutique area of Montana Street.
When Del Rey arrived, fans greeted her with a loud ovation, which she repaid by signing autographs in back of the theater as paparazzi snapped pics and waited along the street.
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